Demographics is the statistical study of a population specifically looking at certain aspects such as age, gender, race, etc. Demographic information is in media marketing to group and classify an audience into categories.
The NRS scale is divided into different categories which are: A, B, C1, C2, D and E (ABC1 and C2DE). This scale is based on the occupation and income that the individuals have.
However some of these classes may overlap which might not be as suitable for a target audience.
Advantages:
Information is easily accessible
Simple categorisation
Disadvantages:
Some classes may overlap
The occupation is based on the head of the household
This is my own Demographic Table that i created based on my short film target audience.
Psychographic
Psychographics is the study of an individuals personality characteristics, lifestyle, values, etc.
This is based on the assumption that by investigating what an individual or group types of products and brands that they are likely to purchase will reflect their characteristics and patterns of living.
Advantages:
Wider variety within categories/ groups
Creates individual groups
Disadvantages:
Some individuals may have more than one personality causing overlapping
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