Audience Profile

Demographic
Demographics is the statistical study of a population specifically looking at certain aspects such as age, gender, race, etc. Demographic information is in media marketing to group and classify an audience into categories.

The NRS scale is divided into different categories which are: A, B, C1, C2, D and E (ABC1 and C2DE). This scale is based on the occupation and income that the individuals have. 

However some of these classes may overlap which might not be as suitable for a target audience.

Advantages:
Information is easily accessible
Simple categorisation

Disadvantages:
Some classes may overlap
The occupation is based on the head of the household

This is my own Demographic Table that i created based on my short film target audience.

Psychographic
Psychographics is the study of an individuals personality characteristics, lifestyle, values, etc. 


This is based on the assumption that by investigating what an individual or group types of products and brands that they are likely to purchase will reflect their characteristics and patterns of living.

Advantages:
Wider variety within categories/ groups
Creates individual groups

Disadvantages:

Some individuals may have more than one personality causing overlapping

Camera responsibilities and a basic crew size

Examples of roles in a film/ TV crew:

• Director
• Writer
• Producer
• Special Effects
• Location Manager
• Camera Operator
• Editor
• Sound Editor
• Make- up (and costume)
• Storyboard Artist
• Production Design

The four Camera Operator responsibilities:

1. Keeping the camera focused
2. Smooth movement
3. Making sure there is nothing in the shot that shouldn’t be there (i.e. Tripod leg)
4. Lens flare

Short film crew size: 5-6 people

1. Lighting, Camera operator (DOP)
2. Director, Producer, Writer
3. Editor, sound and footage
4. Sound recordist
5. Costume and make-up design

Requirements

Requirements

Talent

In the media industries, the term talent, when used as a noun, refers to the actors/ performers in a production.

What is a talent agency?

A talent agency is an agent who finds jobs and occupations for individuals that are skilled in certain professions such as: 

• Acting 
• Screen writing 
• Writing 
• Film directing 
• Musicians 
• Models 
• Broadcast journalism

Extract

Fish Tank- Director: Andrea Arnold

Katie Jarvis- Protagonist (Mia)

•     Katie is an untrained actress
•     Was spotted by the Director
•     Social Realism 
•     Naturalism

My short film

Access to untrained actors- school; drama department

Finding a drama teacher/ expert and look into finding an untrained actor/actress to be part of the short film which has screen potential.

Recruitment

http://topdocumentaryfilms.com/every-fcking-day-of-my-life/

Finding and analysing a good presentation

I researched videos showing how to give a good presentation and analysed the information given to me and applied it to my own work. My chosen video that I used to analyse was presented by Carl  Kwan as he gave three very clear and significant tips and steps in being able to create a positive presentation as well as keeping your audience engaged. I viewed Carl Kwan's footage of being able to give a good presentation and took note of key information that was relevant in applying it to my own work.

Presentation Tip: 3 Steps To Easily Introduce Yourself- Notes
https://www.youtube.com/watch?v=_mc1ckQGHpk

Why introduce yourself?

Elevator pitch 30 second detail of yourself

You should start a presentation by addressing yourself to the audience and stating what your presentation will be about.

Fewer words- more succinct

•        Accompanying visuals
•        Direct address- engaging the audience
•        Tone of voice
•        Formal language- clarity, humour
•        Body language

Step 1: Give your name and company
Step 2: Your specialty or what your value is
Step 3: Who it will help “Even if”

Introduction to my own presentation
Would you recognise a victim of Psychological abuse? Did you know that many individuals who suffer this abuse may not even acknowledge that they are going through it.

Good morning, my name is Loren Turner, welcome to my presentation. I am here today to spread the awareness of psychological abuse and in hope of succeeding in winning the commission to create my short film. I want to be able to inform you of how severe the abuse can be and possible outcomes that it can have on a victim. Creating this short film will help those in need in being able to express the awful affects and torture that many endure.

Even if an individual who does not experience psychological abuse views this short film they will hopefully take matters further such as using the information given from the short film and applying it to others around them which could potentially help real life victims. Victims do not have to suffer and deal with this type of abuse silently nor alone.

Positives and negatives of a verbal presentation

Positives of a verbal presentation

• Clarity of communication
• Using humour to engage the audience
• Tone of voice you use to inform your audience
• Formal language
• Accompanying visuals
• Directly address the audience
• Body language

Negatives of a verbal presentation

• Using slang
• Talking too fast
• Not specifying important information
• Not including relevant information

A verbally given presentation can be an advantage although many individuals in the audience can become bored and distracted easily. Using images and PowerPoint can increase the quality of the presentation given.

Index

Starter

Starter

1. Each slide of the presentation bears the title “short drama: abuse”;
2. The two faces in the graphic are horizontally stretched;
3. The white text on the slide cannot be seen against the grey background;
4. Slides 3, 4 and 5 are dominated by small, dense text;
5. The ideas contained in the long paragraph on slide 7 are hard to identify.

Write solutions to the problems.

Solutions

1. Change the title so that each slide has their own group
2. Find a high resolution image and instead of stretching the image horizontally stretch it from the corners ensuring they are all equal
3. Change the colour of the font or background so that the audience are able to view the text
4. Spread the text over more slides which will allow you to be able to use bigger font
5. Use bullet points so the audience are able to identify complicated ideas and text 

Revisions

1. Proof-reading                                                                                2. Electronic Checks

Spelling                                                                                               Spelling

Punctuation                                                                                         Punctuation

Grammar                                                                                            Grammar

Clarity of expression                                                                          Thesaurus

Structure of content

Evidence of this needs to be print screened with a written commentary of how it has been improved

Changes that have been made to improve the presentation have been underlined and identified in the print screened images.

Slide 3

On Slide 3 I have improved the quality of writing by changing the words used for more formal grammar such as using furthermore instead of also. I have also erased unnecessary extra words. For example getting rid of "of abuse." where it is not needed in the text. As well as "hard to acknowledge victims of this." has been deleted and changed to "and might be difficult to acknowledge.". The reason for this is that it makes more sense when reading it rather than the previous text.

Slide 4

The first change that I made to this slide is getting rid of the unnecessary comma between "wife" and "although" as there is no need for a pause before continuing. Using proof-reading I realised that "losses" was spelt incorrectly and was in fact meant to be looses. Another unnecessary comma was erased from the next paragraph between "Ultimately" and "I". I also replaced both words "to" and "may" within this paragraph as "towards" and "might". Doing this makes the sentences clearer and make more sense.

Slide 5

There were quite a few changes that I made to Slide 5. The first was including the fathers name in the first sentence so that the audience can gather a clear understanding of the abusers identification.

Linguistic register

What is a Linguistic Register?

A Linguistic Register is a variety of different words and specific language choices used in

particular social settings and texts. It is important to use and understand Linguistic register 

so that you are able to use the correct language for different situations and texts.

Original text from Short Film Proposal PowerPoint:

The main conflict is between the father and daughter as they have many disputes about the

mental state of the young girl. Her father is an alcoholic and regularly blames his daughter 

for the loss of his wife, although we know this is not true. The teenager starts to believe his 

horrible lies and rapidly looses her self-esteem and concept. Already overcome with and 

suffering from depression she has to experience her fathers abuse everyday where she 

thinks she has no where else to turn.


This piece of text is more positive and appropriate than the changed one as it is more 

formal and professional. Using high quality grammar and words is effective and important

Changed/ bad text:

the problem with the dad and girl is about the girls sadness. her dad drinks and

says that it is her fault for the death of his wife. the girl starts to believe him and losses her

self-esteem and feels even more sad she suffers from depression and has to 

deal with her dad and his abuse and school all the time she doesnt think she has anywhere 

else to go 


key:

 - no capital letter

 - informal language/ wrong words used

 - incorrect punctuation/ no punctuation

 - misspelled word



Using no capital letters at the end of a sentence shows poor language skills and can leave 

the reader not being able to understand where the pauses/ sentences are meant to be and

end.


Informal language and using words that are inappropriate can make the text less 

professional. The repetition of 'and' also implicates an unprofessional way of writing the 

text.



Using the incorrect punctuation and/or no punctuation shows poor writing and English skills. 

Not using punctuation such as full stops at the end of a sentence shows poor language 

skills and can leave the reader not being able to understand where the pauses/ sentences 

are meant to be and end.



Misspelled words show the inability to be able to spell correctly which furthermore show 

bad language knowledge.