Short film research

1.    What is the age range of potential viewers?

15+ will be the age minimum for the viewing of my short film. Although it is not too graphical it can contain upsetting and disturbing footage that some people may find offensive.

2.    ABC1:

My short film can appeal to all social classes; psychological abuse can affect anyone in all classes

3.   What gender will the audience be?

 The audience of my short film can be both male and female however women are more  predominate to be abused rather than men.

4.   What will the occupation be of potential consumers?

The occupation of potential consumers can be not-for-profit businesses such as counselling services and hospitals.

5.   What factors are potential customers likely to consider before purchasing/

     consuming the short film?

 Customers may be hesitant to be seen viewing the short film or purchasing it as they  might feel ashamed and embarrassed.

6.    How will customers find out about the short film you are distributing?

      Customers will find out about the short film from promotions such as:

•     Television
•     Social media sites (Facebook, Twitter, Tumblr, YouTube) etc

7.   Will the cost of the product influence a customer’s decision to buy from you? (if you are selling it- you might argue it is free)

     The short film is free as it is an advertisement and informs the audience of the abuse and possible helplines which are also free.

8.    List all the ways contact could be made with potential customers in order to gain qualitative and quantitative research

Qualitative research:

•      Focus groups
•      Questionnaires
•      Individual interviews
•      In-depth interviews
•      Observations
•      Action research
•      Notes on opinions
•      Document review

Quantitative research:

•      Experiments/ clinical trials
•      Observing and recording well-defined events
•      Obtaining relevant data
•      Surveys with close-ended questions (face-to-face and telephone interviews, questionnaires)
•      Links on social media sites

9.       Probable objectives to your short film

Objectives to my short film are:

•      Informing the audience of how they can gain access to helplines
•      Showing them the affects of the abuse
•      A victims perspective
•      How the audience are able to identify the abuse
•      Informing the audience of the statistics and general information of the abuse

10.   Risk of alienating your secondary audience

The secondary audience can appeal to the abuse as much as the primary audience. If the secondary audience understand that someone from the primary audience has viewed this short film advertisement they might become informed that something is wrong or that there may be a problem within this person and confide in them for help. However it could cause more problems than it may solve whereas if the victim views this and their abuser knows this it could make the situation worse.